Playtech’s market-leading turn-key wagering solutions for the modern Sports betting industry, covering all sectors and distribution channels, from retail to mobile and online products.
Tasked with bringing a new style to the Playtech Sports brand, this brand refresh was focused on energy, excitement and competition. The use of red and blue is synonymous with two opposing teams bringing contrast and vibrancy to a previously corporate identity.
Stylescapes
Stylescapes are a carefully collected combination of images, textures, typography, and colours to communicate a certain look and feel of a brand, website, interior space, or any other design project. Think of them as moodboards taken to the next level.
These stylescapes were created to bridge the gap between my ideas and the client’s. They help to get both sides to agree on the design direction before designing anything.
I use Stylescapes for virtually every design project I touch. They’re a vital piece to my creative process and how I keep my clients in the loop of where each project is headed.
Styleframes
Created for the brand reveal, this series of images shows the visual language of the brand and it is brought to life.
Design execution - Print
Design execution - PowerPoint Template
Website redesign
Social Posts
Merchandise
